Sustainable Brand Design
second Year Brief:
Students are asked to come up with an innovative new product or service derived or made from an industrial production line or business producing excess waste. The brief responds to some of the most burning questions today: How can we live in greater harmony with nature? How can we reduce our impact on Earth? How can we reuse the waste that is created everyday? For this project I chose to reuse the element Titanium Dioxide wasted in excess paint. As paint is toxic and can create multiple environmental problems when discarded incorrectly, by extracting this element I am reducing the waste of a precious chemical as well as finding a sustainable use for waste paint. As Titanium Dioxide has reflective UV properties, it is used in a vast amount of beauty products such as moisturisers and sun cream. Therefore, I used this extracted element to create my own sun cream product ‘Apricus’.
Brand book
A brand book tells the story of how an audience might engage with this new product or service and how a community might come together around it. It includes information on colour palette, logo, audience, engagement and experience. Along with the 3D visualisations created on Adobe Dimensions, this helps to create a convincing brand and product.
Target audience
I wanted my brand to appeal to the younger generation, specifically young adults/teenagers. Just 5 serious burns in your lifetime can increase your chance of getting skin cancer by 80%. As a young adult myself, I am aware of how careless my age group can be in regard to applying sun cream. People are obsessed with getting the perfect tan, or simply don’t care enough to look after their skin. Apricus’s aim is to change this.
