A mystery competition hosted by YouTube, featuring famous Family YouTubers going ‘Head to Head’ in various family orientated challenges. These channels make videos focusing around frivolous, wasteful content such as “The 12,000 Calorie Challenge” for profit and internet fame. 

 

They will be entering themselves into a weeks worth of structured challenges, posting daily content appealing to their large collective following. Unknown to them, this contest is supported by the organisation Action Against Hunger, a charity devoted to raising awareness of, and eliminating world hunger. Each specific challenge involves an area of food poverty.

 

On the completion of these challenges, the true nature of the campaign is revealed to the influencers. Highlighting their food privilege and their apathetic attitude towards food, with no regard to people worldwide unable to feed their families on a daily basis. This shocking reveal will be live-streamed across multiple platforms, their spending will be outlined that week, alongside hard hitting facts to do with hunger. This broadcast will coincide with World Hunger Day, raising awareness and prompting donation where possible.

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Chloe Landymore: Logo, Social Media, Branding & Layout

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Charlotte Dibble: Illustrations, Branding, Mockups & Layout